The world is rapidly changing and with every technological advancement, every industry is also transforming.
NFTs or Non-Fungible Tokens are the latest blockchain technology that has revolutionized the world, especially the art and culture industry. This new and innovative technology has brought value to things that were once considered useless or unworthy in digital form. It has made digital content an asset one can own and is irreplaceable to any other.
NFTs are growing in popularity at a fast pace. According to CNBC, trading in NFTs raised 17 billion in 2021, which is 21000% more than in 2020. This is a huge figure and can help in understanding the worth of each NFT in the market.
Seeing the sudden interest in the NFTs and their value, many digital artists and creators from around the world are posting their work in the NFT marketplaces like Rarible. These creators range from being well-recognized to newbies.
With so many creators doing NFTs, the competition is tough. So, how do you stand out from the millions of NFT creators? The answer is: through marketing.
Marketing tools to promote NFT collection
A creator’s marketing strategy is what defines their success in the market. Always promote art NFT collection through marketing tools to get promising results and sales.
Here are some marketing tools to promote NFT collection online:
Influencer marketing is a type of marketing tool that involves influencers and social media. An NFT creator can hire or collaborate with social media influencers to promote NFT art collection and gain an audience.
NFT influencer marketing is one of the most effective ways to stand out in the NFT art world. Many NFT enthusiasts watch these influencers to keep up with the latest trends and find worthy NFTs that can be a valuable inclusion to their NFT collection.
When influencers promote your NFT collection, the interested buyers check out the collection and some of them might buy it if it fits their aesthetics.
Influencer marketing is quite easy, you just need to find the right influencer and have the planned roadmap for a smooth promotion.
Marketing through Discord & Telegram
Discord and Telegram are two of the most popular social media platforms where NFT communities reside. You will find dozens of communities on each platform led by famous influencers.
Many NFT creators promote NFT collection on these two platform servers to gain an audience. The reason is simple: all the potential buyers are on the servers and they might check out the collection.
You just need to be consistent and post more often to stand out from the crowd on the servers. This is a free marketing tool and you can join as many servers as you want to promote. Furthermore, it takes personal effort, unless you hire a social media manager to do the job for you.
Paid advertising is also a good marketing tool to promote NFT collection online or physically. You might have seen or heard about many NFTs being displayed on Times Square billboards; they are all paid advertisements to attract buyers.
Paid advertisements can be expensive but it depends on where you are promoting, whether it is on social media or through Google ads or physical billboards. If you don’t have a high budget, online advertisements are a good option; online advertisement is considered much cheaper than billboards.
Press Release articles are one of the best marketing tools that you can use to promote NFT art collection. Press releases are offered by various PR agencies and websites online. They write articles for the NFT creators to highlight their NFT collection and publish them on various distribution channels.
Press releases are a formal way to establish your name in the NFT industry. It is quite effective and makes it easier to promote NFT collection. You not only get the news coverage but also an audience on your own social media profile.
If you have a good budget, then choose press releases.
The above-mentioned marketing tools are some of the effective ways many NFT creators used to make their name in the industry.
As an NFT creator, it is important to advertise your NFT collection to the world. So, use any of the tools and start promoting today!
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